Whow to feel successful in Britain 2023? To be a multimillionaire or a big cheese at the top of your field? A famous pop star? TikToker? Someone who inhales TED talks for breakfast, gets up at 5am for a vicious cycle of self-improvement? Or who competes relentlessly to get ahead? No, it’s none of that. Success, according to an in-depth survey by Ipsos, is surprisingly different. At the root is the desire to control our lives.
The revelations shed unexpected light on attitudes in our black nation, which traditionally enjoys whining at every rainy bus stop. After years of being torn by Brexit, the pandemic, the cost of living crisis, a failing economy and a violent background