Shalimar Paints Ltd., a pioneer in the Indian paint industry with a legacy of over 120 years, is all set to launch its vibrant new campaign, “UPGRADE KIYA KYA”. This initiative embodies a vision of transformation, encouraging its stakeholders, including retailers, partners and end consumers, to upgrade with Shalimar’s new innovative product line and upgrade their lifestyle with colors that are backed by cutting-edge technology and R&D.
The campaign features a range of products, including Hero Super Premium 5 in 1 Interior Emulsion, CareWood Woodcoatings – Melamin & 1K PU, a range of Magic brushes and rollers and Superlac Enamel – PU SATIN.
With exceptional features such as Zero VOC, active anti-stain technology, anti-virus defense, true tone technology and best-in-class washability, the Hero 5u1 represents the latest addition to the market, offering unmatched product quality, features and performance at an affordable price. The product is certified with the highest antiviral defense and virus reduction with non-cytotoxic properties.
Shalimar Paints’ strong commitment to quality and innovation embodies a proactive, forward-thinking approach, demonstrating its commitment to staying ahead of the curve in a dynamic consumer landscape. Encapsulating the brand’s commitment to evolution, the company is upgrading its infrastructure, investing in cutting-edge research and development, and revolutionizing its product offering with products that are backed by strong consumer research.
Speaking on this, Kuldip Raina, Director, Sales & Marketing, Shalimar Paints, said, “In today’s fast-paced world, the craze for upgrades goes beyond material possessions. Whether it’s the latest gadgets, self-improvement efforts, or personal growth, the quest for upgrades has become a symbol of progress in our consumers’ lives; but they often forget to improve their homes, especially painting the home.
With our thought provoking initiative “Upgrade Kiya Kya”, we are challenging the mindset of our consumers to upgrade their homes with HERO 5 in 1 paint that delivers exceptional product quality and features at an incredible price. It’s the ultimate choice for discerning homeowners looking for a feature-rich product at an affordable price. All products are based on consumer research taking into account their unspoken needs.”