Glamor Meets Grit in Los Angeles

In the heart of Los Angeles, Balenciaga’s pre-fall 2024 collection unfolded as an enchanting ode to the city’s signature fusion of glamour, tenacity and the ambitious American way of life. Against the backdrop of the palm-lined streets of Hancock Park, Demna Gvasalia, the maestro behind the label’s visionary creations, orchestrated a showcase that summed up the vibrant cultural tapestry of the City of Angels.

This collection effortlessly interweaves elements of sportswear, urban grunge and haute couture red carpet ensembles, reflecting the diverse fashion landscape of Los Angeles. Boxy hoodies, chunky shearling boots and eye-catching It bags epitomize relaxed streetwear aesthetics synonymous with the city.

At the same time, four-sleeve hoodies and velor tracksuits adorned with strategically placed cutouts paid homage to the camera-ready appeal of A-list celebrities. Alaska boots and 10XL sneakers made bold statements in the realm of daring footwear choices.

Gvasalia drew inspiration from his personal fascination with the romanticized version of American life he encountered as a youth in the post-Soviet East. His mission was to summarize the essence of this idealized lifestyle, describing it as “the poetry of existence revealed to you”.

First row full of stars, s luminaries such as Kim Kardashian and Nicole Kidman, embodied the collection’s flawless mix of high glamor and everyday charm. Namely, the collection boasted a collaboration with Erewhon, a well-known grocery store in Los Angeles aimed at the health-conscious elite.

Curated by Gvasalia’s husband BFRND, the series’ soundtrack served as a sonic representation of the city’s pulsating energy. Fake radio commercials with upbeat messages about self-improvement and well-being brought humor and irony to the affair.

Balenciaga’s pre-fall 2024 showcase emerged triumphantly, summing up the spirit of Los Angeles and offering a distinctive perspective on the American dream. With its impeccable fusion of sportsweargrunge and red carpet appeal — with Cardi B walking the show wearing a cobalt blue faux fur coat — the collection resonated with the city’s eclectic fashion taste, celebrating the ambitious American lifestyle that continues to captivate audiences around the world.

BALENCIAGA LOOK BEFORE FALL 2024:

LOS ANGELES, CALIFORNIA – DECEMBER 02: A model walks the runway down South Windsor Boulevard during the Balenciaga Fall 2024 fashion show on December 02, 2023 in Los Angeles, California. (Photo by Taylor Hill/Getty Images)
LOS ANGELES, CALIFORNIA – DECEMBER 02: Brigitte Nielsen walks the runway down South Windsor Boulevard during the Balenciaga Fall 2024 fashion show on December 02, 2023 in Los Angeles, California. (Photo by Taylor Hill/Getty Images)
Balenciaga
LOS ANGELES, CALIFORNIA – DECEMBER 02: A model walks the runway down South Windsor Boulevard during the Balenciaga Fall 2024 fashion show on December 02, 2023 in Los Angeles, California. (Photo by Taylor Hill/Getty Images)
Balenciaga
LOS ANGELES, CALIFORNIA – DECEMBER 02: Cardi B walks the runway down South Windsor Boulevard during the Balenciaga Fall 2024 fashion show on December 02, 2023 in Los Angeles, California. (Photo by Taylor Hill/Getty Images)
LOS ANGELES, CALIFORNIA – DECEMBER 02: A model walks the runway down South Windsor Boulevard during the Balenciaga Fall 2024 fashion show on December 02, 2023 in Los Angeles, California. (Photo by Taylor Hill/Getty Images)
Balenciaga
LOS ANGELES, CALIFORNIA – DECEMBER 02: A model walks the runway down South Windsor Boulevard during the Balenciaga Fall 2024 fashion show on December 02, 2023 in Los Angeles, California. (Photo by Taylor Hill/Getty Images)
LOS ANGELES, CALIFORNIA – DECEMBER 02: Mariacarla Boscono walks the runway down South Windsor Boulevard during the Balenciaga Fall 2024 fashion show on December 02, 2023 in Los Angeles, California. (Photo by Taylor Hill/Getty Images)
Balenciaga
LOS ANGELES, CALIFORNIA – DECEMBER 02: A model walks the runway down South Windsor Boulevard during the Balenciaga Fall 2024 fashion show on December 02, 2023 in Los Angeles, California. (Photo by Taylor Hill/Getty Images)

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