Assisi Pet Care revisits M&A with deal for UK’s Burns Pet Nutrition

Assisi Pet Care has expanded again through mergers and acquisitions, with its UK pet food business acquiring Burns Pet Nutrition.

Burns Pet Nutrition, based in Kidwelly in Wales, marks the first purchase from Assisi since then the company was bought in October from US-based private equity firm Wind Point Partners.

Burns Pet Nutrition was founded in 1993 by veterinarian John Burns and specializes in food for pets with allergies and intolerances. The company supplies dry cat food, along with its own brand of dry and wet dog food and dog treats.

Mr Burns also runs a charity. The John Burns Foundation was established in 2006 and serves community programs for people and pets.

Assisi did not disclose financial terms for the Burns Pet Nutrition transaction, nor did it disclose details of the Wind Point Partners deal in October.

“After 30 years of owning and growing Burns Pet Nutrition, I feel it is time to retire and hand over the reins,” Burns said in a LinkedIn post. “I am delighted that Assisi Pet Care is the right fit for Burns and they will grow the Burns brand in a responsible, ethical way.”

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Founded in 2020 by Peter Mangion, Assisi is based in Melton Mowbray, located in the East Midlands county of Nottinghamshire. The company supplies branded and private label pet foods to UK retailers, including the Hollings and Pet Munchies lines. The business also sells online and serves specialist pet stores in the UK.

Other recent deals closed by Assisi include UK coin maker Pet Munchies and dog snack maker Maced in Poland. both were acquired last year. The company also bought Hollings in 2020, a UK supplier of natural dog treats, and a year later bought another UK business, Town and Country Petfoods, which makes food and snacks for cats and dogs under the Hi brand -Life.

“We are pleased to add the highly recognized Burns brand to the Assisi brand portfolio, but we are equally pleased to welcome the fantastic Burns Pet Nutrition team to our organization,” Mangion said in a statement.

“The Burns brand is a perfect fit for Assisi, as animal health and welfare are central to the brand proposition. We look forward to working with our new colleagues as we integrate the Burns brand into the Assisi portfolio and strengthen our offering to our customers across Europe.”

Assisi’s most recent accounts at Companies House are for the 15 months to 31 March 2022. Sales were £29.7 million ($37.3 million), compared with £23.2 million in the year ended 31 December 2020. The business returned a net profit of £1.3m compared to £897,422 in the corresponding period.


(tagsTo be translated)Pet food

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